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Farmigo aims to eliminate the middle man that has pushed its way between local farmers and consumers who purchase their goods. The user can get started by entering their location. Farmigo shows the user which markets currently offer locally grown food items. The user can sort the results to include fruit, vegetables, fish, meat, dairy products, eggs and bread. The user can view which items are available and when they are delivered to that location as well as which farm grows and delivers the items. After finding a location offering what they want, the user can choose a subscription. This can range from themed boxes (such as breads or eggs) to seasonal and variety packages. A number of available slots is also listed so the user knows that the local farmer is still accepting subscriptions. When delivery day arrives, the user visits the listed location and picks up their items.

Farmigo was created to provide consumers with an alternative way to obtain fresh, locally grown food products. The application was founded in August of 2009 by Benzi Ronen and Yossi Pik. The idea came about with the ever growing popularity of the grassroots food movement, which has spurred the development of local farmers markets and community supported agriculture programs. There are many communities that Farmigo does not cover, however users are invited to help out by assisting with the creation of new locations.

Farmigo is a rather unique website that offers valuable service. Given the growing appeal of healthy, locally grown products, it seems likely that sites like Farmigo will continue to appear all over the web. For the time being, Farmigo’s service makes it very unique. Users can search for delivery points in their local area to begin receiving fresh, local foods. Farmigo provides the user with an opportunity to receive produce, dairy products, fish and meats grown in their community on a regular basis.

Farmigo entices users with food shaped icons and a bright, earthly color scheme. The textured header helps users find the main areas on the site while a row of food items helps the user’s eye locate the location search bar. Results are well spaced so the user can easily browse each option before clicking on one. Google Maps are embedded on each results page along with a list of check boxes that allow the user to filter results by food category, pickup date and availability. It takes almost no time for a new user to learn how to navigate Farmigo.

New visitors are not required to create an account to search Farmigo. The location search bar is found right on the homepage along with access to all of the search results. After locating a farmer subscription that meets their requirements, the user can click the “Sign Up” button found in the upper, right hand corner of the market profile page. The user is asked to provide a name, email address, phone number and any comments so the producer can get in touch with them to arrange the drop off. Farmers can sign up by clicking the orange and white “Add Your Farm” button found in the upper, right hand corner of the homepage. The following page asks for a name, email address, phone number and whether the individual is the farm owner, administrator or another representative. A second drop down box allows the user to choose between a private demonstration or contact with someone from Farmigo.

Farmigo welcomes all users to visit and search for locally grown foods. Users can search as often as they like at no cost. There are no subscription fees or other requirements other than the cost of any food drop offs the user purchases. Producers are charged a 2% transaction fee for each food order made by a Farmigo user. Consumers who purchase through Farmigo are not charged any fees.

Farmigo.com is a valuable resource for anyone who is concerned about where their food comes from. The application provides a convenient way for the average consumer to connect with local farmers to purchase foods. In some cases, the consumer may even save money by eliminating the middle man often used when buying from large grocery store chains. The farmer receives more business and makes more money while the consumer receives a fresher product.

• Farmigo helps consumers and farmers establish direct relationships
• Provides visitors with a convenient location-based farmers market search
• Consumers can order fresh foods through the website
• Drop off dates are listed right on the farmer's profile
• Producers can grow their local customer base

Farmigo video

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